ASCOT’S FATHER VISITS PITTI UOMO 108
This June, Ascot’s Father returned to Florence to take part in Pitti Uomo 108. Pitti Uomo is the most revered menswear trade show and a timeless celebration of craftsmanship, style, and cultural exchange. It was an honor to be present once again.
This season marked a continued step forward in the evolving story of Ascot’s Father—rooted in heritage, yet boldly contemporary. Set against the grandeur of the Fortezza da Basso, the week was a dynamic blend of design, dialogue, and meaningful encounters with tastemakers, editors, and fellow visionaries.
Photographer: Elisa Platia
A TUSCAN INTERLUDE
Beyond the fairgrounds, we had the privilege of partnering with No Chaser Magazine and Style by SARAI to sponsor a remarkable winery experience at Bindi Sergardi in the heart of Tuscany. Renowned for its centuries-old winemaking tradition, the estate’s rolling hills offered the perfect backdrop for meaningful dialogue, shared inspiration, and quiet luxury. This gathering wasn’t just about wine—it was about storytelling, design, and building community across continents. From vineyard walks to conversations under the Tuscan sun, every moment reminded us of the beauty that unfolds when heritage and innovation meet.
FIRENZE, OUR MUSE
Florence never ceases to inspire. Golden light dancing on the Arno, hidden ateliers tucked within ancient stone alleys, and the timeless rhythm of the city continue to breathe artistry into our work. We wandered, observed, and recharged—collecting textures, palettes, and emotions that will inform future collections.
Coming up is our latest drop - Chapter One: The Dressage Capsule Collection. This collection will be available from July 7th - September 22nd.
With deep appreciation,
Ascot’s Father